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Many small businesses today are started and run by enterprising people who have a flare for the business that they start. This may be a printers, sign writer, IT Company, cleaning company the type of business is not important but what’s important is the type of person that starts it. This person is typically someone who is talented within their industry however there is one characteristic that is usually lacking and that is marketing. A huge amount of small businesses either do not market themselves or the marketing that they do is not effective or targeted. This is generally because of limited budgets as most small businesses do not have massive marketing budgets as most of the business is run on cash flow. Well there’s good news!

One of our fellow BNI members has put together a 2 day Strategic Marketing Masterclass which is perfect for small businesses. The masterclass will cover a variety of topics such as tools and techniques for analysing their business environment, objective setting, evaluation of different marketing tools, implementation planning and measuring key performance indicators. The course is suitable for any team member that wants to have a structured approach to business growth or who may be relatively new to marketing. Upon completion of the course each learner will have an accurate and relevant marketing plan to implement within their business. The marketing plan will be an action plan to ensure their commercial objectives are met for 2009. By attending this course, businesses have a much more cost effective method of obtaining strategic focus than hiring in a 3rd party which can cost thousands of pounds in consultancy fees. There will be options for post-masterclass
support to ensure that the newly produced marketing plan is being implemented and remains relevant to their business. Masterclasses will be held across April, May and June 2009. The course will be delivered in a Nottingham training facility where refreshments and lunch will be served on both days. Specific details of location, times etc will be issued in the learner packs sent to you. All learning material will be provided. The course is priced at £650 per learner (excluding VAT) with the option of group discounts. If you have 2-249 employees and have not had previous Leaders First Training you might be eligible for Business Link support. If you are eligible for funding you will receive a £575 contribution towards the cost of the course. Kirsty will arrange for Business Link to call you and allocate the funding. If you are eligible for funding you will be reimbursed by Business Link for the amount that you are entitled to. You will be asked to pay the full amount up front then you will receive the £575 reimbursement from Business Link.

The means that if you are eligible the course will cost just £75 + VAT, if you would like to know more then please contact rob.franklin@jpt-solutions.co.uk.